Kyle Heim

research | communication | insight

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Welcome

I’m a data-driven researcher and strategic communicator with a passion for making complex ideas clear, honest, and accessible. I’ve built my career in journalism and higher education by analyzing data and crafting audience-centered narratives, whether in fast-paced newsrooms or in the classroom. My background spans major metropolitan newspapers (Chicago Tribune, Minnesota Star Tribune) and emerging social media and AI platforms.

As a tenured associate professor in the nationally accredited Department of Communication, Journalism, and Media at Shippensburg University, I lead original research on digital disruption and media innovation, contribute to thought leadership on transparency and public trust, and help prepare future media professionals. I direct the university’s graduate program in strategic communication and have developed industry-aligned instruction in media literacy, applied research, and social media strategy.

With roots in both social science and journalism, I combine methodological rigor and editorial instinct. I’m equally adept at designing surveys or experiments and writing research reports, running advanced statistical tests, and developing creative data visualizations.

On this site you will find examples of my research studies, thought leadership and publications, and independent data projects. You’ll also find details about the courses I teach. Please contact me if you have a comment, question, or request for more information.

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